KFC MEDIA PLAN: REPOSITION BRAND CATEGORY
Step into the transformative realm of KFC in Canada, as we embark on a mission to redefine and accelerate growth. This project dives into the heart of the challenge, shifting the brand from 'fast food' to 'good food,' and from yesterday's image to a modern approach.
*Mock Media Plan for KFC, to reposition brand to different category with a perceived change by consumers.
Detailed Deck Below.*
