Kraft Dinner: Psychographic Analysis

Decode the matrix that fuels Kraft Dinner's media journey,
in this psychographic analysis we unravel the enigma of target consumer profiles.
This project dissects media habits with Media Indices as our guiding compass, revealing the paths most engaged by our audience. The project further explores the rationale behind media selection and the discerning rejection reasoning. The intrigue deepens with Quintile and Tercile analysis, illuminating the sweet spots of consumer engagement.