This project delves into the core learnings from The Vanca's case study. Emphasizing Data-driven precision, we dissect the essentials of Web Analytics, Consumer Behaviour analysis and the perpetual cycle of Optimization. Highlighting the imperative need to tailor digital strategies to product categories, markets, and competition, while remaining attuned to external influences.

The crux lies in creating value and fostering trust throughout the customer journey. From awareness to loyalty, this exploration unveils the essence of a successful digital marketing approach albeit through failure!